Authentic Persian Apparel

A few simple habits — the right water temperature, washing inside-out, and drying flat — can double the life of your clothes. This guide covers denim, knits, silk and cotton one by one.

A capsule wardrobe is a small set of quality, mix-and-match pieces that combine into dozens of outfits. With base colours and good fabrics, dressing gets easier every day and aimless shopping drops.

With a tape measure and a few simple measurements — chest, waist and length — you can pick the right size online. Take each product’s size chart seriously, and when between two sizes, size up.